Context matters is a research and data coaching firm committed to helping practical visionaries build successful business strategy without losing sight of what matters.

We believe that data is a form of compassion and often an untapped resource that will help your organization thrive.

We believe that changing what it looks and feels like to work has to come from the top and the bottom: We work with organizations to understand how they can make work practices and strategies more inclusive and human-centered. We also work with individuals who want to unpack their work practices to align them with their values, beliefs, and passions.

We provide education, mentoring, and support to boost confidence in data-driven decision-making. Our services include training, mentoring, and data coaching packages, helping align resources with a more accurate understanding of core services and products. We challenge traditional thinking and leverage data to uncover hidden insights for improved outcomes.